How to Avoid Black Hat SEO Techniques

Black Hat SEO is using strategies and techniques that deliberately manipulate search engine indexes to show content that is likely not relevant to the search and is against the search engine’s terms of service. If you don’t avoid Black Hat SEO techniques, your website could be banned from the search engines.

Google’s Quality Guidelines – Basic Principles of White Hat SEO:

  • Make pages primarily for users, not for search engines.
  • Don’t deceive your users.
  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is 131-1113tm-vector2-708whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?
  • Think about what makes your website unique, valuable, or engaging. Make your website stand out from others in your field.

Avoid the following Black Hat SEO techniques:

For more information, see Google’s Webmaster Guidelines