What Is Digital Marketing?

What Is Digital Marketing?Digital Marketing is any form of advertising that happens online. Your website, Google/Bing search, Facebook, Twitter, Instagram, Pinterest and email marketing can all be used to connect with current and potential customers and are all examples of Digital Marketing.

In the good ole days, advertising was done via Newspapers, Radio or TV (if you could afford it) and there was really no way to measure the results of those ads. Now, in order to succeed, you’ll need to meet your customers where they’re at – which is online. With Digital Marketing, you can see and measure your results as they happen, in real time and it works for any business in any industry.

When we create a Digital Marketing Strategy, we’ll look at your Digital Marketing assets, such as your:

  • Branding assets (logos, fonts, colors)
  • Website(s)
  • Blog articles
  • Ebooks/whitepapers/infographics
  • Social media channels
  • Local Listings & online reviews

All Digital Marketing strategies are unique and will depend on your businesses’ goals and budget. Typically, strategies include:

  • Search Engine Optimization
  • Content Marketing
  • Social Media Marketing
  • Pay-Per-Click (PPC)
  • Email Marketing

Digital Marketing is also referred to as “data driven marketing” because the resulting metrics are used to make marketing decisions.

Ready to learn more or improve on your Digital Marketing? Check our Digital Marketing Bootcamp that starts on June 20th.